http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/ Thoughts on the future of money Wed, 04 Sep 2013 05:52:33 +0000 hourly 1 https://wordpress.org/?v=4.1.42 http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/comment-page-1/#comment-679 Fri, 16 May 2008 18:42:40 +0000 http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/#comment-679 […] Guillaume Lebleu: “The idea is to not view open source as an all or nothing strategy, but rather as a marketing technique to segment your market and maximize revenue, except that in the open source case, the revenue is mostly intangible.” [follow link for charts] […]

]]> http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/comment-page-1/#comment-670 Fri, 09 May 2008 14:30:09 +0000 http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/#comment-670 […] To open source or not? or to do both? Open source as market segmentation tool. […]

]]> http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/comment-page-1/#comment-669 Thu, 08 May 2008 22:49:04 +0000 http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/#comment-669 […] Guillaume Lebleu has written a tool to help decide whether or not to open source your software. By elaborating on the simple notion of “why giveaway something you can charge for”, I developed the chart below to help me discuss the decision with my colleagues. The idea is to not view open source as an all or nothing strategy, but rather as a marketing technique to segment your market and maximize revenue, except that in the open source case, the revenue is mostly intangible. […]

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