http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/ Thoughts on the future of money Fri, 05 Mar 2010 09:00:20 +0000 http://wordpress.org/?v=2.9 hourly 1 http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/comment-page-1/#comment-679 Harold Jarche » Open Source & Business Fri, 16 May 2008 18:42:40 +0000 http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/#comment-679 [...] Guillaume Lebleu: “The idea is to not view open source as an all or nothing strategy, but rather as a marketing technique to segment your market and maximize revenue, except that in the open source case, the revenue is mostly intangible.” [follow link for charts] [...] [...] Guillaume Lebleu: “The idea is to not view open source as an all or nothing strategy, but rather as a marketing technique to segment your market and maximize revenue, except that in the open source case, the revenue is mostly intangible.” [follow link for charts] [...]

]]> http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/comment-page-1/#comment-670 Boycott Novell » Links 09/05/2008: Freedom Summer of Code Announced; Yet Another Microsoft Antitrust Possible Fri, 09 May 2008 14:30:09 +0000 http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/#comment-670 [...] To open source or not? or to do both? Open source as market segmentation tool. [...] [...] To open source or not? or to do both? Open source as market segmentation tool. [...]

]]> http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/comment-page-1/#comment-669 Open Sesame » Blog Archive » Open source as market segmentation tool Thu, 08 May 2008 22:49:04 +0000 http://lebleu.org/blog/2008/05/07/to-open-source-or-not-or-to-do-both-open-source-as-market-segmentation-tool/#comment-669 [...] Guillaume Lebleu has written a tool to help decide whether or not to open source your software. By elaborating on the simple notion of “why giveaway something you can charge for”, I developed the chart below to help me discuss the decision with my colleagues. The idea is to not view open source as an all or nothing strategy, but rather as a marketing technique to segment your market and maximize revenue, except that in the open source case, the revenue is mostly intangible. [...] [...] Guillaume Lebleu has written a tool to help decide whether or not to open source your software. By elaborating on the simple notion of “why giveaway something you can charge for”, I developed the chart below to help me discuss the decision with my colleagues. The idea is to not view open source as an all or nothing strategy, but rather as a marketing technique to segment your market and maximize revenue, except that in the open source case, the revenue is mostly intangible. [...]

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