QE creating an opportunity for peer-to-peer lending and crowdfunding

Thoughts Offerings blog has an interesting piece on how QE actually does not encourage traditional bank lending via deposit creation, but instead encourages lending through security issuance. I recommend the reading, it ties a lot of things together neatly.

If we take this post a little further, given that lending via security issuance is currently frozen on the consumer debt side, those benefiting from QE are those with access to capital markets: large corporations, financial intermediaries (who take fees on issuing, buying/selling securities), and the Government, but not the consumer or small business (except as recipient of Government welfare or subsidies). As a result, domestic demand is poor, which leads companies to invest and grow their revenues abroad (BRIC in particular), bringing rampant inflation in emerging economies and taking the dollar down. This is a self-reinforcing feedback loop.

Two things follow:

  1. the biggest risk to this growth is a slowdown in BRIC countries, China in particular. The reflation trade could easily morph into a vicious deflationary force as dollars are repatriated, assets sold, debts paid back, preference for safety over risk, short-term duration over long-term, returns.
  2. with consumer and small business loans still going down, paradoxically encouraged by QE as the Thoughts Offerings post expose, there is a major opportunity for peer-to-peer lending and crowdfunding. This is an area where lawmakers could have a huge impact with no dollar spent, just a regulation signed. Maybe they could even win an election with this one!

Defining “currency”

Webisteme started a thread on A broader definition of currency, which prompted me to dedicate a post to the topic. My definition has certainly evolved since March 2009, so I wanted to share it here:

A currency is an attributable symbol whose meaning is common – consistently accepted, acknowledged – within a group of people, and over time.

The commonality, commonplace of a symbol is what distinguish a currency from other symbols. Currency is etymologically what runs, what is everywhere, not necessarily because it measures a flow, but  rather because its meaning is everywhere. I would argue that the existence of currency precedes in time the flow of wealth it may at some point trigger. I would also argue that a currency can but does not have to be formal, agreed upon, well-defined, it can be instead informal, emergent.

For a symbol to become currency requires either (or combination of):

  • force: this is the easiest. someone forces onto others the meaning of the symbol, such as is the case of the Government legal tender laws and monetary policy.
  • emergence: this is the most fascinating, because it is uncontrollable and can result in very quick social changes. An example is: having a Web site, blog, LinkedIn profile, twitter stream is a currency, if you don’t have one, it will raise strong doubts from a hiring manager.
  • agreement: this is probably the hardest. A group of people decide together that something will be used as currency.

Clearly, understanding how a currency emerges, and designing for a symbol to emerge as a currency seems to me to be a potentially very powerful piece of knowledge that I feel isn’t much written about in the Internet literature.

Tookets: a charitable rewards currency

A Credit Union in France just announced the opening of a new online agency called Tookam. Besides a number of innovation related to social networks, the new agency provides a virtual currency that helps businesses engage their customers with charitable rewards, that is: rewards that can be turned into donation in government money to a charity chosen by both the business and the customer.

It’s an interesting variant on the “donate 1$ and our business will match it”, instead: “give us $x of your business and we will donate $1 to one of the charities we support”

It works as follows:

  1. The business establishes a rewards program in Tookets and pre-defines a number of charities that the tookets can be converted in Euros and donated to.
  2. Customer earns the tookets as they do transactions with the business.
  3. The customer can then turn some of the tookets into Euros and donate them to one of the charities pre-selected by the business.

What’s interesting here is the alignment of values that it creates between the business and the customer. By looking at the list of charities that the business’ rewards program support, the customer can decide whether to increase or stop shopping at this particular business.

This program fits in the larger trend of rewarding real-life purchases with virtual currency. By defining what their rewards currency can be converted in, the business has another opportunity to express their mission and connect meaningfully with their customers.

There is no reason that this model be limited to charities: rewards could for instance be converted to donations to specific projects, such as the ones found on SpotUs or Kickstarter.