Book review: Flow – The psychology of Optimal Experience

Flow: The Psychology of Optimal Experience Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi

My review

 This book explains that true happiness is obtained by achieving an optimal state of mind called Flow.This state of mind can be best described as one where the participant’s consciousness is so involved in its activity that self-consciousness disappears, in a way similar to meditation.This state can be attained by encouraging situations where a goal that participant(s) feel skilled to achieve is set clearly, and for which constant feedback on how close participants are getting.Such Flow experiences lead to personal growth and true happiness. These very simple recommendations can be applied to one’s life, to educating children, to manage people in a corporate environment, or to define a country’s policies. 

Some quotes I found interesting

If we assume, however, that the desire to achieve optimal experience is the foremost goal of every human being, the difficulties of interpretation raised by cultural relativism become less severe. Each social system can then be evaluated in terms of how much psychic entropy it causes, measuring that disorder not with reference to the ideal order of one or another belief system, but with reference to the goals of the members of that society. A starting point would be to say that one society is “better” than another if a greater number of its people have access to experiences that are in line with their goals. A second essential criterion would specify that these experiences should lead to the growth of the self on an individual level, by allowing as many people as possible to develop increasingly complex skills.

The Isé Shrine [south of Kyoto, Japan:] was built about fifteen hundred years ago on one of a pair of adjacent fields. Every twenty years or os it has been taken down from the field it was standing on and rebuilt on the next one. By 1973, it had been reerected for the sixtieth time. The strategy adopted by the monks of Isé resembles one that several statesmen have only dreamed about accomplishing. For example, both Thomas Jefferson and Chairman Mao Ze-dong believed that each generation needed to make its own revolution for its members to stay actively involved in the political system ruling their lives

Things that go against Flow:

  • “Anomy: the norms of society have become muddled”
  • “Alienation: people are constrained by the social system to act in ways that go against their goals.”

Family context promoting optimal experience could be described as having five characteristics. The first one is clarity: teenagers feel that they know what their parents expect from them – goal and feedback in the family interaction are unambiguous. The second is centering, or the children’s perception that their parents are interested in what they are doing in the present, in their concrete feelings and experiences, rather than preoccupied with whether they will be getting into a good college or obtaining a well-paying job. Next is the issue of choice: children feel that they have a variety of possibilities from which to choose, including that of breaking parental rules – as long as they are prepared to face the consequences. The fourth differentiating characteristic is commitment, or the trust that allows the child to feel comfortable enough to set aside the shield of his defenses and become unselfconsciously involved in whatever he is interested in. And finally there is challenge, or the parents’ dedication to provide increasingly complex opportunities for action to their children

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Creating valued content people buy in a world of free

A few days ago, I bought The Future of Reputation book from Daniel Solove. I had already downloaded it for free in PDF on my computer but bought it nonetheless for $9.99 on Amazon.com

The reason, according to Kevin Kelly most excellent article Better than Free: embodiment. Embodying the book in the form of a lightweight, low-power long-lasting reading device is something I value more than the content itself.

Kevin lists 8 other qualities that makes something better than its free counterpart, and although I list them below I encourage you to read the entire article:

  • Immediacy
  • Personalization
  • Interpretation
  • Authenticity
  • Accessibility
  • Embodiment
  • Patronage
  • Findability

In-store digital music sales

I was at an InMotion store at SFO international airport earlier today looking for a fabulous device called InFlight Power. There was a wonderful piaono/violoncel music piece playing. I didn’t think of using Shazam to figure out what is was. Instead I asked the sales guy what is was. He told me it was Melos by Anja Lechner & Vassilis Tsabropoulos. I memorized it (well… part of), then tried to pull it out from iTunes (not available there, but available at Amazon.com).

This got me wondering: shouldn’t InMotion get a share of that purchase? after all, they pay the rent, CD inventory and the salary of the store manager.

Why not providing a free Wi-Fi service at InMotion that would allow a user to get the playlist, say in the format of an OpenTape, then purchase it from iTunes or Amazon on the spot. I guess 5% of $.99 from iTunes is not enough. Amazon MP3 10% affiliate commission makes more sense but does not seem like it would be enough either.

I wonder what it would take for such a service to be profitable for InMotion. Maybe forcing the full album purchase with a convenience fee for the download service, roughly an average $15 price that would get the DJ/musician a $3 commission. Next an extension to iTunes that would publish automatically the playlist in OpenTape format with the download link would be a great way for DJs and musicians to promote their music in public spaces. 

The Color of Money

From cymbolism

a dedicated website that aims to quantify the association between colors & words, making it simple for designers to choose the “best” colors for the desired emotional effect. Cymbolism allows visitors to associate one color for a given word, in order to to track these relationships over time in form of frequency strips.

The color of money is definitely mostly green and a bit gold (paper versus hard asset). The other colors are probably from non-US residents.

Color associated with the word

Defining and relating reputation, whuffie, attention, social capital and privacy

Reputation

I define having reputation as having reputable third parties willing to confirm one’s claims as true.

These claims include:

  • personal information such as one’s date of birth or first name, 
  • transaction information such as timely re-payment of debt following a credit card purchase, 
  • opinions expressed that are shared by others such as a blog post or 
  • actions done or not that are approved by others
  • artifacts produced that are appreciated by others

Whuffie 

Verifying someone’s claims used to be expensive and limited to a few players, such as credit bureaus in partnership with credit card networks. The recent computerization of communications has reduced the authentication cost by increasing the amount of authenticatable information (in the form of published opinion/thought pieces) and the potential number of authenticating parties, leading to my understanding of the concept of whuffie. 

Linking with attention 

I say “potential” because 3rd parties will not authenticate content unless one has their attention in the first place. Attention is limited the nature of people’s cognitive capabilities and is ideally dependent on their goals, but also a function of one’s reputation, which leads us to…

Social capital 

The self-reinforcing aspect of reputation together with each person’s limited attention and exploding amount of authenticable information is what explains social capitalism: the authenticable information created by some is republished by others and through this process fully/partly appropriated because of their reputation. This is similar to Marx’ capital where part of the value-add of workers’ labour is appropriated by employers because of their ownership of the productive asset.

Examples include bloggers or journalists who are given exclusive information before it is published because of their established trademark. They don’t need anymore to find a good story, only to filter it out from what they receive.

Attention is the new capitalistic asset to own, maybe the new money considering that people’s attention is limited and that it is dispensable by those with social capital.

(Side note: assuming attention is driven by goals (see Flow), owning attention is done by getting others to align their goals on one’s goals).

Privacy 

What is interesting about reputation is that it does not necessarily require information to be published. It only requires someone reputable to confirm it as true. I don’t need to tell you that I’m over 21 years old, but just need to point you to someone reputable that can confirm my claim.

In other words, privacy may not be dead, but it has to be dead with one or a few highly reputable parties.

The relation to OpenId and OAuth

It derives from the above that an OpenId or OAuth provider’s relevancy is proportional to its reputation. Its value is proportional to its ability to actually verify the information it hosts.